Targeted Digital Marketing by Buyer Personas
“Is your buyer persona ready?” “Plan a buyer persona.” “Share the product’s buyer persona.” This word is nothing new in a digital agency. But what is the buss about this…
L&D – Addressing the needs of tomorrow: Introduction, Process, Challenges & Solutions
Before understanding the buzz about L&D, let us learn what this abbreviation stands for. L & D stands for LEARNING & DEVELOPMENT- one of the main responsibilities of HR. L…
Improve Your Company’s Effectiveness on LinkedIn
Many businesses miss out on uncountable opportunities by not having a presence on LinkedIn. LinkedIn is a social networking site that may be utilized to develop consumer relationships and brand…
Branding Consistency- The New Buzz in the Marketing World
What Is Brand Consistency? While the word branding is much more popular, the true essence of brand consistency is not fully understood. Brand consistency is an organization delivering branding messages…
Role of ORM in Digital Marketing : A Complete Guide
Reputation matters for an individual as well as a brand!! In a digital era where customers are powerful enough to leave reviews and impact your brand identity, it becomes quite…
Key Web Development Concepts for Marketers
“First impressions are the best impressions.” This holds true not only for the physical world but also for the virtual world. A decade ago, visitors used to judge a business…
Best Social Media Practices to Help You Write Better Content
Selling on social media requires strong writing. But not everyone is well versed in quality writing. Remember..
Web Development Life Cycle At IdeaTick
In layman’s terms, a website is a “site” or address on the internet. For many businesses in today’s world a website is as beneficial (if not more) as having a…
Benefits of Influencer Marketing for Small Businesses
With accessibility comes options. As the world of digital marketing and online eCommerce expands, consumers...
A 360° VIEW TO 360° MARKETING CAMPAIGN
Before seeing how a 360° marketing campaign helps in building a brand, let's understand what it means. While..